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WILMINGTON, NC (WWAY) – R3 finally spoke up today. But not to taxpayers of this county via the media about missing deadlines or the lack of financing.

No, it chose to lash out at the media via Facebook (http://www.facebook.com/pages/R3-Environmental/117003118342159). For the first time since last July, someone at R3 posted a comment defining Yellow Journalism. It’s assumed the comment was aimed at this TV station for trying to hold it accountable to the promises it made to New Hanover County.

It reads: Yellow journalism is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers. Techniques may include exaggerations of news events, scandal-mongering, or sensationalism. By extension “Yellow Journalism” is used today as a pejorative …to decry any journalism that treats news in an unprofessional or unethical fashion.

“I’m glad an R3 employee finally spoke up and said something,” said WWAY News Director Scott Pickey. “But lashing out at us for trying to hold this company accountable is just childish. Perception is reality. If you’re on the verge of a multi-million dollar project and your home office is abandoned and you refuse to call the media back for weeks, what are we to think? All Ms. Grathwol has to do is pick up the phone, call our newsroom and check in. It’s that simple.”

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