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WILMINGTON, NC (WWAY) — During their regular meeting Monday, New Hanover County Commissioners discussed a sign ordinance for Carolina Beach Road.

The Planning Board says after approving rules to limit size and height of signs ten years ago, it’s time to enforce them. But the board admits it only alerted business owners with an ad in the paper a decade ago.

As you can imagine, folks along Carolina Beach Road are not thrilled.

“As we’re standing here, it’s 55 miles per hour, and as these cars go whizzing by, they’re not going to see my sign. If they don’t see my sign, it’s going to cost me revenue, and when it costs me revenue, it costs the county sales tax. So, it’s a no win situation,” French’s Burgers owner Bob French said.

French says he would have to pay close to $1,000 dollars to lower his sign, which means he would probably have to lay off a worker.

Under the ordinance signs can be no longer than six feet high and 150 square feet.

The sign ordinance was supposed to go into effect August 6, but commissioners requested a public hearing before the ordinance goes into place.

The planning board said 48 to 60 signs from Monkey Junction to Snows Cut still do not meet the ordinance and need to be changed.

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