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Associated Press

WASHINGTON (AP) — The government has a new recipe for raising awareness of safe food handling: Clean. Cook. Chill. Separate.

The campaign comes in the wake of a European E. coli outbreak that has killed almost 50 people. The U.S. campaign, launched just before the barbecue-heavy Fourth of July holiday, hopes to remind busy home chefs to clean off surfaces and utensils, wash hands, separate raw meats from other foods and cook meat to the right
temperature, among other safety precautions.

The ad blitz will be seen on television, in print and through social media. It’s spearheaded by the Ad Council, which is behind other famous government ad campaigns like “Friends don’t let friends drive drunk” and Smokey Bear’s efforts to stamp out forest fires.

(Copyright 2011 by The Associated Press. All Rights Reserved.)

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