“Wilmington. River District and Island Beaches” formally pitched Wednesday


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Submitted: Mon, 08/22/2011 - 3:20pm
Updated: Mon, 08/22/2011 - 8:55pm
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WILMINGTON, NC (NEWS RELEASE) — The Board of Directors for the New Hanover County Tourism Development Authority will hold its regular board meeting on Wednesday, August 24 at 5:30 p.m. at the Courtyard by Marriott-Carolina Beach, 100 Charlotte Ave., Carolina Beach, North Carolina.

Agenda items for the August 24 TDA Board meeting include presentations by The Brandon Agency and Clean Design, the 2011-2012 agencies of record for the destination Wilmington & NC’s Cape Fear Coast (The Brandon Agency) and the beaches of Carolina, Kure and Wrightsville (Clean Design).

The new slogan is Wilmington. River District and Island Beaches. It will replace the Cape Fear Coast.

The Brandon Agency will present the destination’s new brand position, along with supporting research and samples of the new logo, tagline, and advertising campaign. Clean Design will present samples of advertising campaigns for each of the beach communities.

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