WILMINGTON, NC (WWAY) — The City of Wilmington’s decision to enforce a sign ordinance that limits how much of a building’s window is used for advertising, is not only affecting businesses downtown.
Artists and musicians say those fliers hanging in the window are a big help for them. They say they help them get the word out for their upcoming shows. But now those musicians are worried that the city will take away a valuable form of advertising for them.
Seth Moody is a member of the local band the Noseriders. He is one of the many musicians who are finding out about the City of Wilmington’s sign ordinance that is now being enforced.
The city requires that advertisements take up no more than 10 percent of a business’s window.
“If the local government is going to come down on what business owners can put in their own businesses, maybe they should pay some of the rent,” Moody said.
The ordinance is a sour note for musicians and other performers and artists. Moody says websites like Facebook are a good promotion tool, but he says bands still need those posters.
“Social media is not the only way to get people to come to your shows ’cause a lot of people are still not on the social media sites, so that’s the only way to get them,” Moody said.
And Moody is not alone.
Charles Smith, with the band Monkey Knife Fight, actually designs posters for his band and other shows that come through the area.
“Posters getting out really helps spread the word,” Smith said.
Smith says the posters downtown are a valuable asset.
“I just think a lot of tourists are looking for stuff to do and live entertainment is the way to go,” he said.
Musicians like Smith and Moody say they hope the city will reconsider its enforcement of the ordinance. They’re also worried that bands may soon be competing for that 10 percent of window space.
For now the city plans to work with businesses on a case-by-case basis to deal with sign ordinance violations.