CHARLOTTE, NC (AP) — Bobcats owner Michael Jordan has agreed to his first endorsement deal with a Charlotte-based business, partnering with team sponsors Presbyterian Healthcare and Novant Health.
Jordan has several national endorsement deals, but this is his first in Charlotte since becoming an NBA owner.
It is part of an agreement that renews and enhances the existing eight-year partnership between the two organizations. It also allows the companies to utilize Jordan’s famous name in advertising, including television and print.
Jordan says he proud to have the companies as part of the Bobcats family, adding, “I’ve seen the level of care and commitment that the doctors and staff of Presbyterian Healthcare have shown our players and our entire organization.”
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