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ROCKY POINT, NC (WWAY) — How would you like “Free TV with no bills?” That’s what a newspaper ad boasts, but it’s leaving some consumers feeling misled and tricked.

“I can’t afford it right now, so when I saw this article, ‘Consumers dump cable and satellite for invention that pulls in free TV with no bills,’ I said, ‘well, maybe this is my opportunity to get cable or satellite for free,” Gale Maynard of Rocky Point said.

Maynard says the ad she saw in Sunday’s StarNews is too good to be true. It looks like a newspaper story, but it’s actually a full-page ad for a product called Clear-Cast.

The ad’s headline claims people are getting rid of cable and satellite and getting this “slick little $47 invention.” It turns out to be just an over-the-air TV antenna, but it never says you get cable and satellite with Clear-Cast.

The ad and the salespeople are careful to say 953 shows, but Maynard says we are programmed to think differently.

“To me, that meant channels, like cable or satellite,” Maynard said. “So I’m thinking other people think the same thing. They aren’t thinking shows, like reruns or something like that, because yeah, that is a show, but I’m thinking channels.”

We spoke with a sales rep for Brilliant Built Technologies, the company that makes the product. While he did not want to speak on camera, he told me he does not think the ad is misleading at all, but he does see how people could get confused.

“It’s very misleading, and a lot of people will look at this like I did and say wow, this is a great deal,” Maynard said.

While the ad makes Clear-Cast sound like something special, it works like any other antenna. Partnered with a digital receiver, it receives free over-the-air channels like ABC, PBS and Fox.

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10 Comments on "Woman says ad for TV antenna misleads consumers"

2015 years 10 months ago

Yes, there was. It was pretty much free, as you were mailed a card that was exchanged for the converter box. There were others that were more expensive, and if you opted for one of these, you paid the difference. I think the card was good for $45. All the box did was to change digital signals to analog. They did not get any cable channels.

Das Weibstück
2015 years 10 months ago

When we switched over to digital signals last year wasn’t there a free or cheap converter box offered? Cant remember the what the deal was.

Nothing is free.

Wilmington Observer
2015 years 10 months ago

People say, “I want to watch my show” or “Go to bed as soon as this show is over”.

People say, “Pass the remote so that I can change the channel” or “What channel is the news on”?

There is no comparrison. The words are not synonymous. People do NOT say, “Please change the show so that I can watch my channel”.

Wilmington Observer

Guest 10101
2015 years 10 months ago

Who gives a rat’s behind what other people call it.

You’ve gotta get out more often.

Mary spence
2015 years 10 months ago

I also brought my clear cast , it did not pick up many channels. My $10 antenna did just as good, Please, it’s over rated

Guest CommonTater
2015 years 10 months ago

I am from Nigeria and I think I have just been offended. There is great truth to the emails that go around. If you would be so kind as to complete the following so that we may get together and discuss this…. You will be a believer once we speak and I have transferred $10 million to your account.



Phone Number___________________

Bank Acct#:_______________________


Credit Card:_____________________

Directions to home:_______________________

Trust me….

Sincerely Prince Tater


2015 years 10 months ago

How can it be put gently? Our entire society is caveat emptor. This woman is clearly cut from the same cloth as those who honestly believe there is a prince in Nigeria who has chosen them, one of billions of people on the internet, to get his money to America or whatever they say.

Fortunately for her, I doubt this woman has internet or could utilize it anyway. God forbid she got a hotmail or, worse even, inducted the vast land of lies known as craigslist; poor thing’s life savings would be depleted before the first internet bill came – “I thought it was my opportunity to get ____ cheap or even free.” You get whaty you pay for most times.

Seriously, I get about a dozen “very misleading” offers in my gmail daily and even before I grasped the scope of the internet’s many lies, frauds, and “1 little secret” ads I still avoided them because I know nothing is free and even then good deals won’t come seeking you unless there are strings attached.

But maybe I should contact the Pender Co. Sheriff, I just filled out this “survey” that asked me for all of my personal info and it says right there I would get a free iPad! yet it hasn’t showed.

Betty Nottaclue
2015 years 10 months ago

The add is not misleading, it does not claim anything that it can’t deliver. If you have many stations in range then you will get exactly as claimed. You can’t blame a company for outstanding mouth watering advertising. Yes your getting an antenna, but there target audience is those people who don’t know you can get clear digital channels with any decent antenna.
Anyone remember the add that tied up the courts for a long time on the guaranteed bug killer, it claimed to kill bugs 100% guaranteed every time, it was $24.99 if memory serves. What you got was two bricks, one to put the bug on and one to hit the bug with. Was this misleading?

Home Finance Analyst
2015 years 10 months ago

I was paying entirely too much for basic cable, particularly when it was a bunch of channels I had no use for. So, I decided to cancel my basic cable and buy a Boxee Box. It was $200 at the time, they are ~$150 now. It works off of the internet and aggregates shows from all of the major networks, as well as free movies online. It can also utilize Netflix if you have an account with them.

In addition to the Boxee Box, I put an HD antenna ($70) on my roof to get the local broadcast channels. Up front, I spent a little bit of time and $270, which paid for itself after only 6-8 months. Now, I get my shows for free, and am not paying for a bunch of channels I don’t need.

All that being said, make sure to do your research. There are a lot of internet media devices available, and not all of them provide all content. It’s important to look into what content the devices can make available, and make a decision based on your viewing habits.

2015 years 10 months ago

I have seen this ad many times. It is very misleading. However, it boils down to people wanting something for nothing. Life just does not work that way.


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