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WILMINGTON, NC (WWAY) — Wilmington city leaders have agreed the investment of $60,000 is worth the cost. That’s how much money from the city’s parking fund they are giving a marketing task force to encourage folks to shop and dine downtown.

“Bring it! Downtown” is the branding the marketing task force made up of local business and property owners is pushing.

Joan Loch with the Downtown Business Alliance, which is spearheading the project said, “We are always having new people relocate here. We need to educated them and entice them.”

Loch says the group will use radio, print and TV to spread the message.

Although the idea is new to many in the public, the task force has been working on the project for eight months. Loch says the group is also investing money back into the local economy.

John Laforgia of Porters Neck says he supports the city’s decision to invest $60,000 in the project.

“Sixty thousand dollars? I don’t think that’s too much money to spend on advertising in a city of this size,” Laforgia said.

Buying downtown is exactly the goal and the task force is hoping its marketing technique will bring the masses.

“It’s to make them sit up and say you know what I haven’t gone downtown too often. I need to go back down there again, I need to take my child to the children’s museum. I need to go to the public library,” Loch said.

The $60,000 coming from the city for the project will be spent in two phases. Half will come from this year’s budget and the other half from next year’s budget.

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29 Comments on "Downtown marketing task force unveils “Bring it! Downtown” campaign"

2015 years 10 months ago

Thank you…you have had the most rational intelligent comment so far in response to WWAY online reporting. You are on point regarding the deficiencies on the parking. Please note the businesses are just as frustrated from what is said…they would not want to lose customers because of a negative experience. More benchmarking of other cities certainly needs to take place. Maybe change will start with the volunteer efforts of this task force.

Beach Bum
2015 years 10 months ago

First off, there is nothing convienant downtown.

The notion of a two way street on Front Street, years ago, should of been the first clue phone. Now the city planners gimp up 3rd street by shrinking travel lanes for parking?

Brilliant. Just brilliant planning and fore sight.

The entire atmosphere leaves a lot to be desired. Besides all the part time hippies, you have the homo’s and dykes, the g.i.’s from Lejune, as well as, the normal mutts you have to deal with while you are shopping in extremely over priced stores, or being forced to be around a shady bar environment and absolutely no convienant parking or even traffic flow. Look at how long it takes for traffic to clear out after a fireworks demo downtown. Well over 2 hours.

I think the people and planners of Wilmington and New Hanover County should get real and realize you can only squeeze so many people into a small area. It would appear the rational thought process and/or common sense waved bye bye to the occupants of Wilmington and New Hanover County long ago. And now those occupants have the audacity to piss and moan about annexation or a ball park and they are not happy with a 60k marketing scheme?

All hypocrites… All.

2015 years 10 months ago

What in someone’s personality makes them degrade someone or some organization with incorrect comments? From what I can attest to, the DBA organization has been in existence for 35 years, has always had involvement in downtown to support, unite and promote the downtown community. It sponsors some wonderful events such as Rims On The River, (if you like vintage cars and cycles) and Art Blast and Art Walk supporting the cultural and artist community. Furthermore, the “money” is not being given to DBA or WDI, it is being used to implement a professional marketing plan researched and written by 7 long term business owners in downtown pro bono “free” meaning no cost to the taxpayer “you”. Why not feel better that money that is allocated every year is being responsibly spent taking into account input from the community allover (not just downtown but Pine Valley, Landfall and perimeters to the city. And all the money is being cycled back into the local community with the choice of printers and media companies. What’s not to support about that?

2015 years 10 months ago

Now THAT is one clever reply. Boy, you got even with me. You didn’t address my point though. Let me repeat this s-l-o-w-l-y; quit complaining, quit throwing barbs, quit bashing others for what they are doing/not doing…and try to make our town a better place. You’ll feel better, instead of making stupid replies. xo

2015 years 10 months ago

The Downtown Business Alliance is literally about six people, if that. They get no one at their meetings, if they have any. Why are we giving them any money?


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