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WILMINGTON, NC (WWAY) — Wilmington city leaders have agreed the investment of $60,000 is worth the cost. That’s how much money from the city’s parking fund they are giving a marketing task force to encourage folks to shop and dine downtown.

“Bring it! Downtown” is the branding the marketing task force made up of local business and property owners is pushing.

Joan Loch with the Downtown Business Alliance, which is spearheading the project said, “We are always having new people relocate here. We need to educated them and entice them.”

Loch says the group will use radio, print and TV to spread the message.

Although the idea is new to many in the public, the task force has been working on the project for eight months. Loch says the group is also investing money back into the local economy.

John Laforgia of Porters Neck says he supports the city’s decision to invest $60,000 in the project.

“Sixty thousand dollars? I don’t think that’s too much money to spend on advertising in a city of this size,” Laforgia said.

Buying downtown is exactly the goal and the task force is hoping its marketing technique will bring the masses.

“It’s to make them sit up and say you know what I haven’t gone downtown too often. I need to go back down there again, I need to take my child to the children’s museum. I need to go to the public library,” Loch said.

The $60,000 coming from the city for the project will be spent in two phases. Half will come from this year’s budget and the other half from next year’s budget.

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29 Comments on "Downtown marketing task force unveils “Bring it! Downtown” campaign"

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2016 years 4 hours ago

Now THAT is one clever reply. Boy, you got even with me. You didn’t address my point though. Let me repeat this s-l-o-w-l-y; quit complaining, quit throwing barbs, quit bashing others for what they are doing/not doing…and try to make our town a better place. You’ll feel better, instead of making stupid replies. xo

2016 years 4 hours ago

What in someone’s personality makes them degrade someone or some organization with incorrect comments? From what I can attest to, the DBA organization has been in existence for 35 years, has always had involvement in downtown to support, unite and promote the downtown community. It sponsors some wonderful events such as Rims On The River, (if you like vintage cars and cycles) and Art Blast and Art Walk supporting the cultural and artist community. Furthermore, the “money” is not being given to DBA or WDI, it is being used to implement a professional marketing plan researched and… Read more »

2016 years 4 hours ago

Thank you…you have had the most rational intelligent comment so far in response to WWAY online reporting. You are on point regarding the deficiencies on the parking. Please note the businesses are just as frustrated from what is said…they would not want to lose customers because of a negative experience. More benchmarking of other cities certainly needs to take place. Maybe change will start with the volunteer efforts of this task force.

2016 years 4 hours ago

Notwithstanding the fact that the entire concept of still actually having a “DOWNTOWN” in today’s modern world is passe; “Bring It”, that’s the best they’ve got?

That’s $7500 a letter if you include the space between them as one of the letters.

This is the best effort that all of the businesses in “DOWNTOWN” could come up with? “DOWNTOWN” doesn’t need a Convention Center or a Ballpark, it needs an insane asylum.

2016 years 4 hours ago

The Downtown Business Alliance is literally about six people, if that. They get no one at their meetings, if they have any. Why are we giving them any money?

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