Wilmington Convention Center still has room to grow


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Submitted: Wed, 09/05/2012 - 9:26pm
Updated: Thu, 09/06/2012 - 7:33pm
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WILMINGTON, NC (WWAY) — The City of Wilmington said if you build it, they will come about the $60 million convention center downtown, but how is the facility really doing.

The Wilmington Convention Center gave city council its year-in-review report Tuesday night. General manager Susan Eaton says the center hosted some 113 events and almost 67-thousand people from July 1, 2011 until June 30, 2012.

That number included nine conventions, 12 shows, 60 banquets, and 32 meetings. Eaton, however, did not break down specifically how many people attended any particular events.

Eaton says there are two problems that continuously come up when trying to get people to come to the convention center. Where people are going to stay and where they are going to park.

Right now, parking for events is eight dollars a day at the attached parking garage. Eaton says she knows no one likes to pay for parking but it has to be done.

“You got to collect money so that you can pay those bills,” says Eaton. “It’s kind of a necessary evil to have such convenient parking.”

Eaton says she knows the facility has more to do before they reach their full potential. She hopes the addition of the hotel next door will help bring even more events to the area in 2013.

“Obviously there’s room to grow, there’s space to grow, there’s room for people to physically grow their events too,” says Eaton.

The convention center cost $60 million to build and is being paid for with hotel room occupancy taxes. Based on rooms available as of right now, that fund will run out in a few years – but Eaton and council members hope new hotels currently being built and a proposed convention center hotel will help that fund survive longer.

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22 Comments on "Wilmington Convention Center still has room to grow"


Vog46
2015 years 8 months ago

The closest I came to an actual number was this:
http://www.wilmingtonnc.gov/Portals/0/documents/City%20Manager/Budget/FY11-12/11-OtherFunds.pdf

Pg 196
And I quote:
“The Convention Center Operations Fund budget for FY 2011-12 includes operating and debt service costs associated with the convention center and parking facility. This budget also funds personnel expenditures for food and beverage operations, general administrative costs,
parking facility expenditures, and utilities. Funding for the continued management by SMG, marketing by the Convention and Visitors Bureau (CVB), and the ongoing coordination and management involved by City staff is also included.”

They have purposely obfuscated the numbers by including all these things together. I suspect somebody from budget knows the breakdown.
But they’re not telling us – that’s for sure.
I had forgotten about SMG – thanks for reminding me of their involvement. Looking at the budget its impossible to tell how much is being charged.

Vog

SurfCityTom
2015 years 8 months ago

it is Ms. Eaton’s fault when she does not present realistic numbers and expectations to the City Council. Sorry VOG, but on this one we may not see eye to eye.

Why don’t they compare the success of the local CC with the one in Cabarrus County. They are the only two facilities in NC managed by SMG.

I never said SMG was anything but a first class organization. I did say that from their website they appear to be focused on larger sites, some as large as 200,000 square feet. And from the website, clearly Wilmington is the smallest facility managed.

What should be done? Good question

First, get some straight answers as to revenues produced versus total expenses incurred; and that includes management fees paid to SMG as well as debt service.

If it’s a money loser; and the trend is for a continued downturn in convention and meeting activity, then non-renew or cancel the SMG contract.

Also, remember it is a convention center and not a fine arts center. Some of the baseball proponents continue to try to sow confusion on this very topic in an effort to show how wonderful and profitable the convention center is.

Maybe the answer is to convert it from a CC to a Performing Arts Center. Maybe an art museum.

They may need to think outside of the box. Look north to Norfolk. They took an underperforming building near the harbor; made some modest modifications; and viola, it became the Douglas McArthur Museum; if you’ve never been there, it is worth the trip.

Second, once the financial drain is known, and it appears to be increasing from the link you provided, the city should bring in an unbiased professional consultant to determine what, if anything, can be done to stem the flow of tax payer dollars into the bottomless pit. Is there a better use for the CC then currently being pursued?

They were willing to spend thousands to try to promote that river front albatross before it was even approved; financing arranged; or ground broken. Why not drop a few on the existing white elephant to determine, professionally, if the white elephant can be tamed and put to at least break even use.

If no corrective measure can be identified, then perhaps the city should repudiate the debt, they do that abroad all of the time — Cuba and Venezuala are famous for it.

Then create the International Curling Foundation with its headquarters and museum located in the existing White Elephant.

With the ice surface which would be installed, you could hold curling tournaments as well as minor-minor league ice hockey. Fayetteville has the Fire Antz; perhaps Wilmington can have the Sand Crabs or Sand Fleas. Add to that the Ice Capades.

Just a tongue in cheek thought or two.

But something needs to change on how the CC is managed.

Vog46
2015 years 8 months ago

Another staggering Convention Center failure.
A local event of EPIC proportions and the CC failed to book it.
Imagine the number of visitors to an event with a decidedly small town feel to it brought to a bustling metropolis like Wilmington.

Yes folks I’m talking about the Tabor City first annual corn hole tournament that will take place Sept 29 at their town library.
(See SNO)
The fact that the CC couldn’t book this event means thousands of Tabor City folks won’t get to see the mighty Battleship North Carolina on the pristine waters of the Cape Fear River.
Now no one will be awed as the pass over the crest of the CF Memorial Bridge with the majesty of Wilmington laid out before their very eyes.
Wilmington Businesses will now not rake in millions of tourist dollars this event could bring into their coffers.
Heads should roll for this marketing failure

Vog

SurfCityTom
2015 years 8 months ago

Since they really have no control over Ms. Eaton, she is not a city employee, their only course of corrective measure is with the management company.

When does the contract come up for renewal?

Should other management companies be encouraged to solicit the opportunity.

If you look, the management company only has one other client in North Carolina. A Conention Center in Cabarrus County.

From their website, it appears their area of expertise is larger facility managment. If the CC website is correct, they can accomodate 1,500; and have 30,000 square feet; that makes them the smallest client for SMG.

So again, the question for Ms. Eaton is “how many events have been generated as a direct result of SMG?” After all, their website notes event lead generation is one of their services included within the management fee.

That’s a pretty simple question to answer.

And then, for the most recent fiscal year:

1. How much actual revenue was generated by the CC?

2. How much in management fees were paid by the City to SMG.

Again pretty simple questions to answer.

Now does any member of City Council or the Mayor have the spine to get those answers and present them at the 09/18 Council meeting?

It’s past time for city affairs to be run with some business smarts. If your swimming pool springs a leak, you plug the hole before you refill it. That does not seem to be the city approach.

Mayor — with a little over 3 months remaining in 2012, how many new booked events should the General Manager and staff be able to add before year end.

Dukie — you noted she has a small staff. Go look at the CC website and see just how many people are employed by the juggernaut.

SMG should get the message. Increase marketing efforts immediately. Provide monthly status reports on prospect calls made and contracts signed.

Here’s another question for Ms. Eaton and the Mayor. Why is the Wilmington Film Commission (which is partially funded by the city) holding its breakfast meeting at the Hilton and not the CC?

Mayor — what was the contract term for SMG? It appears it’s been nearly two years that Ms. Eaton has been in place. 8 posted events for 3 and a half months is pretty shabby. That’s not even one every two weeks. And from the CC website, there are only 5 posted events for 2013.

What happened to all of the “hundreds” of events noted in Ms. Eaton’s report to City Council? Was that a mis-statement or a mistake?

How about an answer to that one?

Mayor — do you think it might be time for a change?

In the private sector, you meet or exceed contracted goals or you get your contract terminated. The city and its taxpayers can not afford to continue this type of white elephant management.

And Mayor, should the city continue support for an agency, the Wilmington Film Commission, when its head sticks a stiletto in the City’s back by booking an event at the Hilton rather than the city supported CC?

Interesting questions to be answered. Amazing what you can learn from the internet.

In Texas, my friends tell me they have tall oak trees and rope for those who are less than truthful or try to pull city slicker stuff on the taxpayers.

Vog46
2015 years 8 months ago

I will repeat a thought here – it’s not Eaton’s fault.
In reading through SMG’s data and selling points on their website it appears as though they are a premiere CC operations group.
If our current bookings are the best they can do, it means to me that the industry of conventioneering is in a decline. Once I check convention numbers I see it’s been bad for conventions for years. It started with a decline in attendees, then the number of conventions themselves declined.
Again we built ours in the face of an industry decline but technology may kill off MOST of the need for larger facilities. I can “attend” webinars online for organizations I still belong to. I used to attend smaller meetings using video conferencing technology which eliminated a lot of travel costs for the place I used to work for.
So what’s left for convention centers?
Banquets
Shows (wedding, trade shows, manufacturers trade shows, car shows), which are in decline.
Some meetings

This is exactly what she’s done.
As for holiday shows? Santa is everywhere now with malls being the biggest place. Free parking at the mall and you are probably gonna be there anyway. As for entertainment shows? Thalian Hall has that covered.
As far as state wide organizations go? I have belonged to one or two in years past and they are cognizant of the fact that in some instances they may WANT to rotate meetings at different locations to spread the wealth around and to limit travel for certain people. This is also true for some athletic events. NCHSSA state wide events are staged in Raleigh to even out travel. A school in Asheville would not want to travel to Wilmington to play a tournament, but even that out so both travel to Raleigh and it becomes more palatable to both – so I don’t see basketball championships being played here, at the CC. collegiate tourneys? I would say they’re rotated for the smaller leagues and played at centrally located sports cathedrals for larger leagues.

So the bottom line is Eaton took a job in an industry that’s failing and in a location that is NOT centrally located.
I thinks it’s “doomed” to fail.
Just what should we do with it?

Vog