TRUCK-a-ROO to debut in Downtown Wilmington

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Submitted: Wed, 09/26/2012 - 5:20pm
Updated: Wed, 09/26/2012 - 5:23pm

WILMINGTON, NC (NEWS RELEASE) — Pipeline Event Management and Wilmington Downtown, Inc. (WDI) are proud to present TRUCK-a-ROO, an inaugural downtown food truck cook-off featuring regional foods and regional brews. The event will take place on November 3, 2012 from 4:00pm to 8:00pm at Riverfront Park in downtown Wilmington, NC.

With the purchase of a Ballot Card, individuals will have the opportunity to sample a savory selection from each of the trucks and cast their vote for the ‘Best in Show.’ Admission to the event will be free of charge, and regional craft brews and wine will be available for purchase. Local bands Groove Fetish, Fred Flynn & Wes Sayer and Jesse Stockton & Dead Sparrow will provide entertainment throughout the evening.

“Food trucks are a growing trend both in our local community and nationwide. We’re so excited to partner with WDI on this event and help raise funds for their organization. We look forward to bringing more people downtown on November 3rd,” says Blair Walton from Pipeline Event Management.

Pipeline Event Management is the premier event specialist company in Wilmington, NC. Founded in 2010 by local entrepreneurs Chris Lee and Blair Walton, Pipeline coordinates and manages primarily musical events and provides security, hospitality, logistical support and oversight specific to each venue.

For more information on TRUCK-a-ROO, please visit or

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7 Comments on "TRUCK-a-ROO to debut in Downtown Wilmington"

2015 years 8 months ago

Brilliant. Thanks WDI and Pipeline Event Management for bringing even more competition to the already-struggling, brick-and-mortar restaurants in the downtown area. We begged, practically pleaded, with you to please host this event elsewhere, like Greenfield Lake or Battleship Park. Instead, you’ve opted to let folks cherry pick our customers right outside our businesses. Sure, most of these entrepreneurs are indeed good folks, but they don’t have to pay for the downtown parking, their staff’s parking, the premium downtown rents and leases, the downtown membership fees, heck, they don’t even have to worry about the disposal of their customer’s trash. They come, they cannibalize our business, they leave. Most cities have already addressed this issue by placing restrictions on mobile restaurants, like not allowing a food truck to operate within 300, 400 or even 600 feet from an existing restaurant. Instead, WDI is going to let the food trucks roll right into Riverfront Park, not even a block from several of the cornerstone, downtown restaurants.

Office Fan
2015 years 8 months ago

Let me get this right, you are complaining about a 4 hour event that could bring hundreds of people into downtown Wilmington? If this was an ongoing thing I could understand your complaints, but a one time event is a whole different story. You used the word cherry pick, but aren’t potential customers free to take their business anywhere they choose? Maybe you guys should offer some amazing specials that day to try and sway some of those customers back to you.

I work downtown and patronize downtown restaurants 3 or 4 times per week for lunch, please let us all know which restaurant you own so I can be sure never to bring my business to your establishment again.

2015 years 8 months ago

Try not to worry too much. Food trucks are overpriced and usually made with the cheapest ingredients available. This is just a passing fad. soon people will get over the novelty and the food truck runners will be out on their butt. I am getting sick of food trucks here in DC, 95% are just “meh”.

2015 years 8 months ago

the last Saturday before voting day.

I’m surprised WDI did not get together with the current owner(s) of the over priced river front acreage designated for a future ball park if Wilmington’s voters are foolish enough to vote for the referendum to sell bonds for funding of the albatross.

The event could hve been held right there; give everyone a chance to see the site’s potential.

Well, maybe they were afraid folks would start glowing in the dark from the ground ingredients.

2015 years 8 months ago

Another missed event by our illustrious Convention Center Staff.
Indoor food trucks not impacted by possible rain
What could be better?

Just think they could call it :

“Eatin with Eaton”


2015 years 8 months ago

I’m laughing so hard, I may have to head down the beach and have a beer.

If you want to smile, Google USA Invest Co and watch the video. It explains a lot about the intense moves to cram the ball park down tax payers’ throats.

Downtown supporter
2015 years 8 months ago

Thank you for your comment “Office Fan”. This is a 4 hour event. And yes, the event could have been held elsewhere, like Mayfaire, Brunswick Forest, Carolina Beach, or Wrightsville Beach. Thank goodness that is not the case! Instead WDI fought to put on the event and bring an extra 600-1000 people to downtown that would not normally spend the day here! Praise to WDI! It is the hope these folks will walk around, find a new shop or watering hole, spend the day, leave some cash and go home with a plan to come back again.

Why must you see the negative in everything? Want your business to be successful? How about support a thriving downtown where all organizations work together for the benefit of the greater good?

Do you complain during Azalea Festival? How about Riverfest? Look up the economic impact of those events and tell me downtown does not benefit. Every event has to start somewhere.