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NORTH CAROLINA (WBUR.ORG) –In this year’s presidential campaign, $11 million has been spent so far on ads targeting Hispanics, according to ad-tracking firm Kantar Media/CMAG.

That’s eight times the amount spent four years ago on Spanish-language ads, and it’s focused in just a handful of battleground states: Florida, Nevada, Colorado and, perhaps most surprisingly, North Carolina.

Over the past decade, the number of Hispanics in North Carolina has more than doubled to nearly a million, according to a recent report prepared by Democracy North Carolina.


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