Extraordinary People: Young owners find sweet success at Fuzzy Peach

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Submitted: Tue, 05/14/2013 - 2:00am
Updated: Tue, 05/14/2013 - 12:27pm

WILMINGTON, NC (WWAY) — The experience inside a Fuzzy Peach store is one you won’t easily forget. From the colorful décor to the modern lounge-like furniture, it isn’t your average dessert shop.

Owners Rocco Quaranto and Wells Struble say besides making cold treats with toppings for days, they wanted to create a fun environment for customers.

“We provide an atmosphere where you feel comfortable, you feel at home. It’s a place where you can hang out with your friends,” Struble said.

“We have world-class customer service. We offer the best products all in inside of a fun, welcoming atmosphere,” Quaranto said.

Struble, Quaranto and their third partner, Jason Nista, were recent UNCW grads when they opened their flagship store on Racine Drive in July 2010.

The young entrepreneurs knew they needed a niche in the froyo market to swirl to the top so they adopted the completely self-serve concept, where even the tiniest of customers can pull the lever and build their own treats.

“Here at the Fuzzy Peach, when you go through the line, you make your own product so you get to make it specifically how you want to have it,” Struble said.

Over the last two years, the trio have opened a second store in Wilmington and helped develop four franchises throughout the Cape Fear.

“We used to sell a cup of yogurt,” Struble said. “Now we sell a franchise, a model.”

“We have 26 franchise locations signed,” Quaranto said. “We have 11 opened.”

Both attribute much of their success to setting clear goals. They still have one tall order to fill.

“We want Fuzzy Peach to be synonymous with dessert in the country,” Quaranto said.

To nominate an extraordinary person, you can send Cacky an email at ccatlett@wwaytv3.com.


  • Guest 4532 says:

    If your 2 year old goes there so often that she becomes upset when her “favorite topping” is missing, you’re going there too often. Ever hear of childhood obesity and the problems it causes later in life?

    My goodness, when did parents start giving 2 year old children the right to define our environment in the first place? That’s ridiculous.

  • Guest611 says:

    I have been there exactly twice. The second time, my not obese 2 year old remembeted that the first time she had strawberries on her ice cream. They did not have strawberries. I told her that they didnt have them. She said “no strawberries”. The girl behind the counter said “do you like banana?” she went back and grabbed a banana and cut it up. Thats good customer service. Period. I have told many people how impressed i was.

  • Guest 4532 says:

    You, not me, were the one who said “My 2 year old was upset because they were out of her favorite topping”. Now you’ve revised it to simply “She said “no strawberries”. Also, have to wonder how a two year old has a “favorite” topping after only two visits.

    One has to wonder which one of yourselves is the real you.

  • Guest611 says:

    But you’re still an idiot.

    Instead of taking the time and space to explain the whole “no strawberries” cute, sad face / banana substitution, i simply said she was “upset” and called it her “favorite topping”. Although strawberries are her favorite thing to put on ice cream. I know this because I enjoy contributing to the childhood obesity epidemic by occasionally giving my children ice crem. *gasp*

    Get a grip. Children can have frozen yogurt and not turn into a blob I promise.

    I was simply tryimg to make the point that customer service is all about the little things that are done to make a visit enjoyable. That employee was great. End of story.

  • Guest Star says:

    I didn’t say they weren’t friendly and I like the place just fine. But “world class service”? Do you even know what that means?

  • Guest-o-matic says:

    …that will beat down the best of anything…just to be beating it down.

  • Bill Jenkins says:

    Look at their logo – copies Pink berry almost exactly:
    1) Colors are pretty close
    2) Abstract berry/peach almost the same (down to the leaf)
    3) Both names are in green
    4) Adjective then noun is the name of store
    Good for them on succeeding but also give them credit for identity theft and also theft of ideas they have done!!!~

  • Guest123123 says:

    Say what you want, these guys are very successful at what they do!!

  • Guest Star says:

    World-class customer service? That’s hilarious. In what customer-service industry does the customer serve themselves? Seriously, don’t get so full of yourselves. Your stores have a couple cashiers. Period. There is nothing “wold-class” about that.

  • Guest611 says:

    Love this place as do my kids. The “couple of cashiers” have always been so friendly and seem to go the extra mile to make us feel welcome. My 2 year old was upset because they were out of her favorite topping. So the girl working there chopped up another topping so that she could have it. Its the little things that make good customer service.

  • Chico Especiale says:

    I am sooo excited to see what the “froyo’ market means. Perhaps if I am to go there, someone will tell me what it means to be in such a market.

    I am also not so sure that I, Chico Especiale, understand also what it means to ” making cold treats with toppings for days”. Is it so, that on one day it is a different topping than on another day?

    I, Chico Especiale, am sooo sad that the writer has not even tried to explain these things that I do not understand. If the writer did that, I would be soooo excited!

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