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WILMINGTON, NC (WWAY) — The early bird gets the worm, but perhaps misses the whole turkey.

Some stores are opening their doors before the table is even set this Thanksgiving. The earlier stores are opening, the more people are asking when is enough, enough.

“I think the stores are just being incredibly greedy,” Nora Pepper of Wilmington said. “They are just worried about the money, money, money.”

And she’s not the only one.

According to our Facebook page, Wilmington has a lot to say about the big box stores opening the doors as early as 6 a.m. Thanksgiving Day.

Kmart will open its doors at 6 a.m. Tthanksgiving Day and Walmart’s deals start at 6 p.m.

But even with competitive hours, local businesses are not too worried.

“It could be even busier because of the fact that there is a shorter window of opportunity to shop,” said Ed Hobson, owner of Learning Express.

Thanksgiving arrived about a week later this year than last year. Local businesses say that could mean more sales, especially if customers “can shop at their convenience and still get great deals,” Hobson said.

While big box stores hope to cash in on Brown Thursday and Black Friday, mom and pops hope you save some cash for the weekend and Small Business Saturday.

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9 Comments on "Forget Black Friday, as Brown Thursday nears"

Guest Reply Redux
2015 years 9 months ago

Every employee of these stores should call in sick!
That’ll learn them new Corporate Upstarts…as they eat turkey at home with their rich Momma and Daddy that got em that job!
On the other hand…most, if not all turkey’s prefer people shop instead of eating cousin Suzie :-(

Christina Anthony
2015 years 9 months ago


As always, I appreciate the feedback. However, I am a reporter. That means I am reporting on a story and what others are saying about it. Nothing in this story is my opinion. It is a combination of facts and the opinion of others.

So, I did not create the name “Brown Thursday.” I merely reported on the name other people have given to holiday shopping on Thanksgiving.

Thanks and happy holidays,

Christina Anthony.

2015 years 9 months ago

Thanksgiving is a holiday with a simple pure theme of just being thankful for what we’ve got. Even the name has a simple purity about it. Most of us wouldn’t change a thing about it. Apparently, “most of us” doesn’t include the media, including this local reporter, who wrote this headline. Also apparently, it seems perfectly fine to the media to try and give the holiday another name; a name that, quite frankly, sounds like crap.

“Black Friday” is a reference to the concept of retail stores finally coming out of the red financially and going into the black with the beginning of the holiday retail push. “Brown Thursday” is just an obnoxious media ploy to gain attention. It bears many of the characteristics used by those immature, pathetic losers who occasionally write “troll” comments on this post.

Although I didn’t personally write the following three paragraphs, I thought they were worth posting:

“So, if people are already bothered about how early stores are opening, why in the world would the media want to add to it? Is it for ratings? Or do they want to seem like the cool kids, and if they see something is done, they’re going to copy it? Are we now going to have a color for everyday of the week?

Yes, the media’s job is to report on the news. But, have they thought about what they are reporting on? Or do they just go blindly with whatever is trending on Twitter? Do they ever stop and think “hey, this might not be a great story our viewers would want to know about”? Or is it just that they like making up catchy words?

So far, the phrase hasn’t been steeped into the brains of the American public. Maybe Thanksgiving being called Brown Thursday by the media will never catch on, and then maybe they will stop attaching a word to something.”

So, here’s a holiday thought for all of you mindless media lemmings out there: Stop crapping on my Thanksgiving! If the best this reporter can do is to mindlessly follow other media lemmings in a headlong rush into a sea of crap, the rest of us can only hope you all drown in it before you have an opportunity to desecrate something else.

And here’s a holiday thought for the rest of you: Have a happy Thanksgiving!


2015 years 9 months ago


Kudos for responding. It’s not too often we see a reporter who cares enough to defend what they wrote. Ah, if all it took to get you off the hook was a simple response, life would just be so easy.

Nothing in this story is your opinion? Then why say:

– “Forget Black Friday, as Brown Thursday nears” (headline)
– “hope to cash in on Brown Thursday and Black Friday” (last sentence)

I see no attribution to other people saying that. All I see is what you wrote and when you write it, you own it. You didn’t “merely reported on the name other people have given to holiday shopping on Thanksgiving”. You used the term as fact, and it simply isn’t, except with the media. You just went along with the flow. You became one of the dreaded “media lemmings”.

Do not despair. There are media de-lemming-ing facilities strategically placed around the country to help reporters just like you. Facilities structured to help you to not just pass along everything and anything without questioning it first. Talk to HR, it’s probably already in your insurance program (well maybe not since the ACA stuff went into effect). Oh yea, don’t mention this to Scott, tell him your on a research project or he’ll never sign off on your expense account.

Thanks for your response and happy holidays (including Thanksgiving.)


2015 years 9 months ago

are not done with your holiday shopping you’re the fool.
Prices rise from early summer to late fall then they put on “sales” which are not sales at all – and they have so few of those items you will be tempted and advised to buy the non-sale item !!
Holiday shopping is a huge psychological tool to get you to spend more than you should. Shop early (like late summer) while supplies are, magically, no problem.
Think about how Apple markets cell phones they release very few details – when they do their loyal customers go ga-ga and line up outside the store for phones that are not much better than the one they currently use !!! They are masters at developing “the hook” -used to get you in their stores and buying the latest greatest IPhone – whether you need it or not !!!

Black Friday and Cyber Monday hold no deals I want to take advantage of..

Native Wilmingtonian
2015 years 9 months ago

There is no such day as “Brown Thursday”. This day has a name THANKSGIVING. Just THANKSGIVING, if stores want to open on Thursday, that is their decision. It does not need a new name the day has a mighty fine tradition. Let’s keep the Tradition not a trite phrase.

2015 years 9 months ago

Think stores are DISGUSTING for not taking time to give their employees family time on Thanksgiving! If you go shopping and enable them. .. your just as much part of the problem.

Guest Reply Redux
2015 years 9 months ago

That’s when the credit card bill comes due @ 19%!
For such a low paying town as Wilmywouldn’t…them folks sure is ah Spendin’!

2015 years 9 months ago

media distorts the truth for sales..just the same for Brown Thursday and Black Friday..who wants this stuff anyway…it’s just junk that made in China and going to the landfill anyway….spend some time with your kids and cook them a healthy meal. It’s a lot better than going in the hole again.


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