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BOONE, NC (WWAY) — Appalachian State University is changing its logo. And to do it, the school is reaching into its archives.

The school says its biggest change is that due to its significant historical meaning and great response from students, alumni and fans since it was reintroduced as a temporary throwback logo in 2012, what has been known over the past year as the “Vintage Yosef” logo will be permanently introduced as an official secondary mark for Appalachian State athletics.

Going forward, the popular logo will be known as “Victory Yosef.”

“The excitement that Victory Yosef has generated among our students, alumni and fans since we introduced it as a throwback logo last fall has been overwhelming,” Appalachian State director of athletics Charlie Cobb said. “Due to its popularity, it only made sense to make Victory Yosef a permanent part of our branding. We hope that it endures as a recognizable mark of Appalachian athletics for years to come.”

“Traditional logos with strong mascots are hot in the market right now and we are excited that Appalachian State has chosen to permanently introduce the Victory Yosef logo to its official logo library,” said Lewis Hardy, president and CEO of Licensing Resource Group, Appalachian State’s licensing management partner. “The Victory Yosef logo has stood the test of time and will remain very popular in the marketplace going forward.”

Appalachian State’s primary Block A logo has undergone minimal changes to create consistency in its use. The black-bodied Block A featured on this year’s football uniforms also becomes an official part of Appalachian’s logo library as a secondary logo and will become available on merchandise available to fans in the marketplace.

Finally, the “Yosef Head” logo introduced in 1999 will be retired from official use.

The change, which went into effect this week, comes as Appalachian State, long a power in the NCAA’s Football Championship Subdivision (nee Division I-AA) begins its move to the Football Bowl Subdivision next year.

Comment on this Story

  • Eric A. Cornett

    First of all, you may post this comment if you like. There are many former ASU fans that feel the same way that I do. The Yosef head is a great idea, which reminds me of simpler times growing up in Boone, the Jim Brakefields, John Settles, Jack Groces of great ASU’s past. While a stout ASU supporter and alumn, up until last year, the former logo should have never been replaced. This is part of what ASU stands for. While I have the mic, the handling of Jerry Moore was a true embarrassment and black eye for the university. Scott Scatterfield, CHARLIE COBB and the board of trustees should be ashamed of themselves. Coach Moore made ASU football and will never be the powerhouse that it once was. The nation would have no idea of ASU, had it not been for this great coach. Mr. COBB has no right in being in the position that he is in. Quite frankly, he is a joke! I wish nothing, but success to ASU as they move up against the bigger schools, but not really.


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