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RALEIGH, NC (AP) — Singer-songwriter James Taylor is starring in a television ad for an environmental group urging North Carolina viewers to challenge efforts to allow natural gas exploration through fracking in the state where he grew up.

The Natural Resources Defense Council said the ad began running Thursday on Raleigh-Durham area television stations, as well as on cable TV and online. A group spokesman would not give a price on the ad buy but said the commercial would run for at least two weeks.

The General Assembly told a state regulatory panel to create by this fall rules the industry must follow to participate in fracking. Lawmakers still must take further action to allow drilling permits.

Taylor is a council board member who grew up in Chapel Hill and now lives in Massachusetts.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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