New Hanover ABC to add ‘spirits’ to signage


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Submitted: Tue, 03/18/2014 - 6:23pm
Updated: Tue, 03/18/2014 - 10:00pm
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WILMINGTON, NC (WWAY) — Renovations to New Hanover County ABC headquarters in Wilmington are leading to a change in signage.

The sign on the building on 17th St. is broken, so board members decided it was time for a change. They will add the word “spirits” to the sign. Board members decided “liquor” was too blunt.

They say locals are familiar with the ABC brand, but out-of-staters are not.

They say they will focus on the sign on 17th St. first and change the rest of the signs gradually.

1 Comment

  • guest123 says:

    They say liquor is to blunt? It is what it is. Is someone going to walk in the ABC store and ask for a bottle of “spirits”? LOL.
    Odd the things people come up with! I’d leave it blank first. Everyone who walks in the ABC store know what they are going there to purchase. Spirits???? can’t stop laughing at that one!!!

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