WILMINGTON, NC (NEWS RELEASE) -– Sunrise Broadcasting, LLC the owner of WMFD 630AM Radio, announced today that effective immediately the station will also be heard on 95.9FM.
The AM station, Wilmington’s first radio station in 1935, has been an ESPN Radio network affiliate for more than 14 years. “Expanding to FM will introduce the station to hundreds of thousands of new potential listeners” according to Sunrise Broadcasting Market Manager Brian Schimmel.
“Ninety-Two percent of the market listens to FM radio weekly” Schimmel said, “while roughly one third of radio listeners visit the AM band”.
The 95.9 frequency is owned by Sea-Comm Media of Boca Raton, Florida. WMFD-AM is now heard on 95.9FM through a re-transmission consent agreement between Sunrise Broadcasting and Sea-Comm Media. WMFD 630AM and now 95.9FM is home to the nationally syndicated ESPN radio shows which include Mike and Mike 6-10am, Colin Cowherd 10am-12noon, Dan Lebatard 4-7pm, plus the David Glenn show syndicated in North Carolina from Raleigh and heard 12noon-3p.m., and the locally popular Port City Sports show weekdays from 3-4pm hosted by Ben Darnell, the stations program director. Sunrise Broadcasting also owns and operates WAZO-FM, WKXB-FM, WILT-FM and WRMR-FM in Wilmington and Southeast North Carolina.