WILMINGTON, NC (WWAY) -- Azalea Festival is officially underway, now that we are in the second day of festivities.
Thousands of people flock to Wilmington every year for the event and businesses are hoping to reap the benefit.
Sirena Wallace came in for the weekend from Duplin County just for the festival.
"It has been an actual ritual for us,” said Wallace.
She says every year she looks forward to taking advantage of all the Port City has to offer.
“While we are here we enjoy going to all the different areas and all the shops,” said Wallace.
Thursday night some of the restaurants were too busy talk to WWAY, while others experienced the opposite.
"It's been a little bit of a slow start,” said Chris Garner, General Manager of Slainte
He says although business was slower, the concert did increase foot traffic.
"I've seen it over the last two hours pick up, a lot of people coming in, a lot of new faces,” said Garner.
Justin LaNasa, owner of Hardwire Tattoo says exposing those new faces to the area could be beneficial later in the year.
“Even if they don't come down and buy something now, they get to see what you have to offer and they come back usually,” said LaNasa.
Businesses say the street fair, starting Friday night, will help business.
Garner says he expects Slainte to be packed from open to close once the street fair is in full swing.