HOUSTON (AP) – The NCAA championship has posted a record-low TV rating.
Villanova’s last-second win over North Carolina on Monday night averaged a 10.6 rating across TBS, TNT and truTV in the first title game to air on cable. The 17.8 million viewers are down 37 percent from the 28.3 million for last season’s Duke-Wisconsin matchup on CBS, which drew the largest audience in 18 years. Viewership is down 16 percent from the 21.3 million for UConn-Kentucky in 2014.
The previous low was a 10.8 for North Carolina-Michigan State in 2009.
Viewership was down throughout the tournament, which was lacking the star power of the 2015 edition, not to mention the allure of Kentucky’s pursuit of an undefeated season. The two routs in Saturday’s semifinals also didn’t help.
Ratings represent the percentage of U.S. homes with televisions tuned to a program.
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