WILMINGTON, NC (WWAY) -- The beautiful game is creating a beautiful business opportunity for area restaurants and bars. Businesses like the Harp on 3rd Street in Wilmington are opening up earlier than usual showing the World Cup games live. The move is bringing in a strong and steady stream of customers.
"We've been opening every morning for the World Cup games since it started, and it's been a big success," said the Harp's Brenda O'Brien. "Even better than what we thought."
The Harp opened at 7:30 a.m. Friday; just in time for the Germany-Serbia game. A German family taking advantage of the early hours and Irish breakfast said they're so glad businesses like the Harp are opening their doors to World Cup fans.
"When you celebrate with a lot of people, it's just way more fun," Daniel Dorer said. "It just gets you more excited. If you're just at home and you sit there you're really not doing anything. You just look at it. It's just no fun."
No doubt international fans love the World Cup, so what about the Yanks? A loud and prideful crowd inside Slainte are all about the World Cup. Some even worked around their work schedule.
"I'm kind of not going to work today," Adam Gilbert said. "I'm kind of suppose to be working today. That's alright."
The staff at Slainte has been loving the World Cup crowd and the business they bring. The bar, which usually opens at 2 p.m., opens at 10 a.m. during the World Cup.
"People are waiting when I get here," bartender Brittney Vicary said. "Good crowd. Full bar today."
So as the World Cup continues business are loving the game just as much as fans, who admit there is money to be made.
Don't forget, WWAY is proud to be your home for the FIFA World Cup. You can catch all the action through July 11 on ABC and ESPN.