Yesterday we told you how businesses can maximize their exposure online through search engine optimization, but another way to gain visibility is through YouTube. Every minute, fifteen hours of video is uploaded onto You Tube. Although much of the video is for pure entertainment, companies are starting to create YouTube videos to promote business. The Wilmington KOA creates a video every month to advertise their campground and hopefully draw more visitors. "It has made the length of time people stay on our website longer,” said owner Joel Tomaselli.who got recognized nationally by KOA because of his videos. A new type of camera on the market makes it much easier to post videos on YouTube. The camera automatically puts the video in the correct format for YouTube. It also includes software, in case you want to edit. Otherwise just hit ‘upload’ and you're good to go. The amount of video footage uploaded to you tube every week is equivalent to Hollywood releasing 86,000 full-length movies into theatres each week.
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