So that they can monitor what you watch and in the future charge you for it. It's like bottled water. At first everyone laughed at the water companies and said that it was tap water. Then CocaCola and Pepsi started marketing it, Dasani and Aquafina. Now to drink water you have to pay for it. Somebody from Landfall will say it's the norm because they are a movie star and boom there you have it. Where's TMZ when you need them here in Wilmywood. Oh I forgot, you can't put aluminim foil on your head anymore.