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Selling your home using the internet

In reading your article this morning on the Homepage of your website, I would like to just emphasize that creating a virtual tour or listing presentation for your home may be the first step. It is vitally important to place it strategically on the internet in front of the best potential viewers. Instead of reinventing the wheel there are some outstanding syndicated web sites that automatically post your designed flyer to popular online directories and search engines for maximum exposure for no or little investment to the homeowner or agent. Not only do they provide the platforms (templates) but more importantly the syndication and tracking on Real Estate based sites throughtout the internet. Wilmington and our Surrounding areas are a huge source for relocation, retirement and second home buyers. So you need to place your ecampaign infront of those potential buyers outside our market. Remember, they may never actually see the property at firest, so first impression is key. Another great source for internet marketing is link exchange and link placement, the ability to utilize business partners as well as place your listing (widgets) on web sites, blogs and social networks. As mentioned in your article, Craigslist is just one of hundreds of syndicated sites that are available, along with some low cost ones as well. Other key factors, quality and quantity of the images, and information. Studies do show (NAR) more hits to listings that have more photos, and more views to those that have a virtual tour. Finally, for all this to have most lasting impression, is to make sure the home is presentable, not to you but to potential buyers, clean and uncluttered. Ram Gabriel Director of Marketing and Branding Information Technology Business Development Laney Real Estate Co. (910) 256-0056

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