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Yellow Pages slims down

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If you have picked a new copy of the Yellow Pages, you might have noticed it is a little bit lighter this year. The 2009-2010 version of the Yellow Pages has 140 pages less than last year's version, which had 60 pages less than 2007-2008. A spokesperson for AT&T, which produces the Yellow Pages, said changes in the size, number, and type of ad's have contributed to the slim down over the past few years. Another factor is the growth of cell phones. Economist Woody Hall said, “There are fewer people now who are using land based lines because cell phones are available, and cell phone plans are available in so many different varieties at fairly low cost.” AT&T also pointed out that more businesses are choosing to advertise online at sites like YellowPages.com and different search engines.

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