Guess again, Pollyanna. People inherently want to get what they want for the lowest cost....but let's accept your premise and say that it's not about the money. You're filthy rich and you can afford to spend more for anything you want. So, you should go miles out of your way to shop downtown because_______________. Please fill in the blank. (Why can no one answer this question??????? You'll cry like stuck puppies when I list high prices/cheaper elsewhere, urban filth and crime as reasons to go elsewhere, but not a single one of you can come up with a reason why we SHOULD shop downtown.)