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Sorry! It's not that simple.

"Organizers cite a Civil Economics study that says for every $100 spent in independently owned stores, $68 returns to the community through taxes, payroll, and other expenses. If you spend that at a national chain, only $43 stays in the local economy."

That would only apply IF every item you bought at the small, local store was priced exactly the same as at the big-box store. We all know, however, that's NOT usually the case. The big-box stores almost always undercut the local merchant's price because of bulk purchasing and volume sales.

So you also have to factor in your savings (in this case, how much more you got for your $100) and add that to what is staying in the local economy, because YOU are a part of the local economy.

That's the side of big-box stores that can't be denied - they provide Americans with billions of dollars of disposable income every year through the savings that they provide. Tens of millions of Americans see their standard of living improve because their dollar goes further.

Does that negatively impact small merchants? Of course! That's the trade off - tens of millions benefit while tens of thousands suffer. It's unfortunate, but time marches on. Wagon makers and farriers cursed Henry Ford, but it served no purpose.

America has changed and will continue to change. That clock will never move backward. Unless your business serves a necessary niche that can't be adequately served by big-box stores or Internet merchants, you are slipping into obsolescence as you read this.

I know that that angers many of you, but denying it is simply shovelling sand against the tide.


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