I used to shop at Whole Foods. But after the CEO John Mackey made his statements against health care reform I won't be shopping there. As for quality food watch this news report on where their "Organic" store brand food comes from.
http://www.youtube.com/watch?v=JQ31Ljd9T_Y

For the money, what Wilmington needs is a Trader Joe's!!
so go to the site an make a store request.
www.traderjoes.com/static/contact_us.html

And btw WF's prices aren't "reasonable.