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Christmas comes early at new store


WILMINGTON, NC (WWAY) -- With Memorial Day two weeks away you probably don't expect to see Santa Claus walking around, but St. Nick made an appearance in Downtown Wilmington for the opening of a new Christmas-themed store.

Jingle Bells on Market Street sells everything Christmas, from ornaments to toys and even surf Santas. The owners of Jingle Bells say though the economy is tough right now, they believe opening a new store is the way to get the ball rolling once again.

"I think if you can open a store now to help the economy, I think it's the perfect time to do it," Ann Endres said. "We see a lot of store closings, not a lot of store openings, but in this area, in the downtown historic area, right now there are a lot of store openings, and that makes it very exciting."

Endres said the store has a large candy selection as well for those who don't want to buy Christmas items. Jingle Bells will be open seven days a week.

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