Gosh, sounds like someone is jealous....I assume the reason the television station ran the story was because of the "viral" nature of Coastal Cupcakes product - sounds like half the people in Wilmington were talking about these cupcakes on Facebook this week. Maybe if the "other" company had a good enough product, the locals would beat a path to their door...And I assume everyone who fries shrimp in this town is also guilty of stealing each other's recipes? It's a freekin' cupcake people - not the latest Apple computer or copyrighted trade secret....lighten up!