WILMINGTON, NC (WWAY) -- If you don't have your eye on something at a big chain store on Black Friday, you may want to wait until Saturday to do your shopping. And you may want to think about a smaller retailer.
First there was Black Friday, then came Cyber Monday. Starting this year, there's Small Business Saturday.
Manny Lloyd is the founder and Chief Geekologist at Geeks in a Flash. He hopes shoppers will see the benefit of waiting an extra day to invest locally.
"You're gonna be helping someone that might be your neighbor, whereas a chain store, all of their profits are gonna go right back to the chain store. Their profits are not gonna go back into the local communities, where as all, 100 percent of the small business communities, all their money is gonna go right back into the community," Lloyd said.
American Express started the Small Business Saturday movement and is using it not only to help local businesses make a profit, but to support non-profits, too. AmEx has promised $1 million to Girls Inc., a national organization, if one million people "Like" the Small Business Saturday page on Facebook.
"They approached us because of our entrepreneurial things with the girls, to help promote the Small Business Saturday, because we know the economy is spurred by small businesses and women actually take the lead on that as for as starting small businesses," Girls Inc. Executive Director Sabrina Jacobs said.
Girls Inc. teaches girls about media literacy, economic literacy, small businesses, science and technology.
"Small businesses is actually the leading revenue maker for companies and agencies like Girls Inc., and in communities like Wilmington, small businesses spur the economy more," Jacobs said. "They're faster. They create more jobs than large businesses."
That's why small business owners say waiting till Saturday to check your list twice is a win-win.
For more information about how to get involved with Small Business Saturday, visit http://smallbusinesssaturday.com