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DIRECTV to pay $13.25 million for misleading ads, AG says



RALEIGH, NC (NCAG) -- North Carolina, along with 48 other states and the District of Columbia, has won an agreement to get DIRECTV to reform its deceptive advertising and other misleading business practices, Attorney General Roy Cooper announced today.

“Luring people with misleading ads and then sticking them with extended contracts and hidden fees is no way to do business,” Cooper said. “Consumers deserve straightforward information so they can make informed choices.”

Cooper and the other attorneys general filed consent judgments today to resolve complaints about unclear advertising by satellite television service and equipment provider DIRECTV, Inc. of California. DIRECTV will pay $13.25 million to the states to settle the allegations, including $605,000 to North Carolina.

People in North Carolina and across the country complained that advertisements for DIRECTV did not disclose the full price they would pay or how long they’d have to sign up for satellite service to receive the promised price. Other consumers reported that they were enrolled in extra contracts if they attempted to replace defective equipment and that sports packages they signed up for were automatically renewed each year, without their consent. Consumers also complained that they were promised cash back for signing up but were instead given credits on their bills.

A total of 960 North Carolina consumers have complained about DIRECTV to Cooper’s office since 2007.

North Carolina consumers who have complaints about the terms contained in their contracts or problems with defective equipment and additional contracts, seasonal sports package renewals, and cash offers that occurred after January 1, 2007 may be eligible for a refund under the settlement if they have an unresolved complaint with Cooper’s office or DIRECTV.

Eligible consumers who have not yet filed a complaint are encouraged to do so by calling the Attorney General’s Consumer Protection Division at 1-877-5-NO-SCAM, or filling out a complaint form at . To be eligible for a refund from this agreement, all complaints must be received no later than June 9, 2011.

In 2005, DIRECTV settled with North Carolina and 21 other states to resolve issues surrounding termination fees. Under that agreement, DIRECTV paid $5 million to the participating states.

Today’s settlement requires DIRECTV to make a number of changes to its business practices, including:

· Clearly disclosing all key terms to consumers;

· Replacing leased equipment that is defective at no cost except shipping costs;

· Not entering customers who replace defective equipment into an additional contract;

· Clearly disclosing when a consumer is entering into a contract;

· Clearly notifying consumers before they must pay for seasonal sports packages;

· Clearly disclosing all limitations on the availability of local channels;

· Not misrepresenting the availability of sports programming;

· Not promising cash back if the consumer would actually get a bill credit; and

· Clearly notifying consumers that they will be charged a cancellation or equipment fee at least 10 days before charging the fee.

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