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Obviously

You're right. I've worked promotions like this before. Perry has likely already paid what he's going to pay through an insurance policy. He wouldn't be near this happy for it to snow, or near this stupid to risk a quarter mill in the first place. The only people sweating the snow are his insurance company, and other clients who will pay a higher premium in the future to cover the cost.

I wish he would fix his micro-mullett and quit starting every sentence with "Haaayy!" I'd buy to eradicate that.

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