Welcome to America.

"The almighty dollar in his pocket is all that really counts", sounds like you wanted some of his dollars. I'm the same way. Why should he "give" money away? Want better prices? Shop at a pawn shop. Seriously. You go to his store you're paying for his suits, watches, nice store front, ambiance. Educate yourself on jewelry, go to a pawn shop, score. If you need to sell it you know what you're basically going to get for it.

Want the fancy box and experience? Go for it, nothings free. Just don't come off here like a sour puss who deserves something for nothing. You'll get your money back for the item, minus "restocking" fees. You can't get back what he puts into his business. Its foolish to expect that.