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perry300.jpg Submitted by Asha Dave on Thu, 12/23/2010 - 4:07pm.

WILMINGTON, NC (WWAY) -- Everyone seems to be looking up this Christmas as the weather has us all watching and waiting. Will it snow…or not? Well, the weather outside Perry’s Emporium is not so frightful, but it's not the sky in Wilmington that matters. "If it snows in Asheville on Christmas day, your purchase is absolutely free." That's the promise from Perry’s Emporium owner Allan Perry. More than 300 people took the chance from November 25th to December 11th. "You know what a lot of men said? They said, ‘I’m a gambler, I buy lottery tickets, and this is a better chance for me to win than a lottery ticket,’” said Perry’s saleswoman Shelby Peck. Though no one could have known during the sale, the forecast is calling for Christmas snow in Asheville, but the people buying last-minute bling are out of luck. "They are wishin' that they came in before the 11th. They are saying, 'can I get in now?' and I’m saying, 'I’m sorry. You can't.'" Peck said Perry’s might run the promotion next year. Long-time customer Ann Burford didn't even know about the "Let it Snow" promotion, but she's not upset. "The quality is just phenomenal, and they stand behind it if something breaks, something isn't right, if you're unhappy with it. Doesn't matter; I’d come here anyway." Although she missed the "Let it Snow" ad, Burford caught another commercial that made her crave some carats. "I saw him advertising some diamond earrings, and then I thought, I’m gonna go buy myself a Christmas present,” said Burford. She was one of the only customers who would talk to me because the people purchasing last-minute presents for loved ones didn't want to be caught on camera and ruin the surprise. So while they're seeking the perfect sparkle, those who took a chance are dreaming of a white Christmas. If Asheville gets three inches of snow Saturday, it will take about 45 days for people to get their money back.

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