It's ridiculous to base a retailer's pricing position on 35 items. 500 items? Maybe. 1000 items, better. But 35 unidentified items that are weighted by higher-ticket items from the clothing and household furnishings categories? Absurd! The only thing that this article demonstrates is that the people making judgments based on such a small sampling of items either don't know what they're doing or are deliberately misleading the readers.