Kevin...I see where it was written by someone other than a WWAY staffer. However, there is a difference in the two words, SALE usually pertains to a special offer like special pricing. SELL refers to the actual act of commerce where money is exchanged for goods. I suppose SALE would be a noun and SELL would be a verb. As a journalist, I would think that you would want things correct on your website. Sorry I hit a nerve.