when I first heard of this, I told my husband that was the stupidest idea I have ever heard of....we all need to tell the TDA that this is stupid. "Cape Fear Coast" does indicate beaches....if the area beaches want differnt brandning let them come up with the money....by changing the name you are taking away a strong history....we have been the cape fear region for eons....we are not some cheesy place like myrtle beach....this AD agency needs a new muse, b/c their creativity is suffering