"We love the residents of Wilmington and the Beaches and we value their passion and pride. However, and with the utmost respect, the target audience is the visitor (a.k.a. our customer) and how they would most relate to a more clearly defined brand and tag line".
Who the hell do you think you work for (a.k.a. the taxpayers)!
Clearly define this: QUIT SPENDING MONEY. DO YOUR JOB AND PROMOTE WHAT WE'VE ALREADY GOT. IT WILL ALWAYS BE THE CAPE FEAR RIVER....
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