WILMINGTON, NC (WWAY) -- A new grocery store's grand opening generated plenty of interest today.
Customers crowded into the new Carolina Farmin' on Market Street. The traffic was so heavy at one point in the middle of the day, police had to help handle it.
Customers say location has a lot to do with the interest, as does the store's offering of local products.
"I think just the idea that a lot of things of local and other than the farmers market, which are on Wednesday and Saturday, and I think it's another great resource for using the local products in the area," customer Reydell Bailey.
Carolina Farmin' at 2101 Market Street is celebrating its grand opening all weekend long.