You can tell those commenting on here are not Christians. God loves everyone, he hates sin. The price of sin is death. Death in sin lands you in one place, hell. Therefore the sign's message turn or burn means repent or spend eternity in hell. And yes non-believers will comment on this post and bash Christianity and bash God. For those people I pray every night tha God will find his way into your heart so that you may see the love God has for us all. But again, we can't take that love and spend our lives the way we want to. We are to abide by God's word and follow his laws in order to spend eternity on heaven.