I'm afraid the Star News has the goods on this one.
From the Star News article - "A divided New Hanover County Board of Commissioners in March denied a rezoning that would have made the apartment project possible. Officials with the development company say they hope being annexed into the city would give the project, which has drawn contention from nearby neighbors, a better chance."
Sounds like services has little to do with it, even though I'm sure the city would love to think that's the reason. The county said no to the project, so lets give the city a try.
More information about formatting options