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Why are people so fascinated by a couple of stores?

When this store and Trader Joe's announced they were coming to Wilmington, the excitement I saw online and elsewhere, you'd have thought it was Willy Wonka's chocolate factory and all of us had golden tickets. I've been in both - they're fine stores they didn't change my life. I don't get the excitement. Is this one of those things I won't get if I don't wear skinny jeans and listen to bands you've never heard of?

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