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IMAX coming to Mayfaire

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Knoxville, TN (NEWS RELEASE) -- Regal Entertainment Group, a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, today announced The IMAX Experience® will open this summer at Regal Mayfaire Stadium 16. The IMAX Theatre will showcase films in one of the existing auditoriums through a newly installed IMAX digital projection system, specially-designed IMAX screen, and a powerful audio system delivering laser-aligned digital sound.

“Regal’s Mayfaire Stadium 16 is already an extremely popular location drawing moviegoers from all across the region. The addition of the IMAX Experience will further enhance the entertainment choices available for our loyal patrons in Wilmington,” stated Russ Nunley, Vice President of Marketing and Communications for Regal Entertainment Group.

Movies to be released in IMAX include: The Dark Knight Rises (07/20), Frankenweenie in 3D (10/05), Skyfall (James Bond) (11/09), Gravity in 3D (11/21) and The Hobbit: An Unexpected Journey in 3D (12/23).

IMAX digital projection systems showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience as well as original documentary-style IMAX content. Films are projected on a specially-designed screen that is slightly curved and moved forward to further immerse the audience. Images of exceptional quality, combined with IMAX's proprietary digital surround sound system and patented theatre geometry create “The IMAX Experience," making audiences feel as if they are IN the movie.

Regal IMAX Theatres also offer IMAX® 3D. When filmmakers choose to integrate IMAX 3D into their movies, images leap off of the screen and into the laps of the audience, further enhancing the feeling of being IN the movie. This is made possible by a combination of IMAX’s powerful 3D projection system – which simultaneously projects two separate images onto the IMAX screen – and polarized IMAX 3D glasses that audience members wear to fuse the two images into a single three-dimensional motion picture. The result is an amazing IMAX 3D Experience where the screen disappears and the movie envelops the audience.

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