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It is matching

The common message of Bring It! DOWNTOWN is being matched from my reading of the marketing plan which is public knowledge on the city website. Independent businesses are using the slogan and visual image within their TV commercials and print and radio ads that do have a monetary value to them. This is what gives the campaign reach similar to building a brand on Facebook or Twitter. From the legal contract the city staff has required (also on the city website)from the task force, this is a measuring requirement on a quarterly basis. The monies are from an enterprise fund that cannot be used for anything else therefore why not have them planned and spent by degreed business people that can spend the money back into the local community for print and media buy. Food for thought...

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