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Scare? No, not even close.
Trying to inject a dose of reality into this situation.
Previous attempts failed due to lack of attendance
And ANY tax increase to pay for an ENTERTAINMENT venue will fail in today's uncertain economic times. People are looking to lower taxes not raise them - but they are willing to pay taxes for ESSENTIAL government services.
This is not ESSENTIAL and therefore will fail !
If demographics don't lie then ask yourself this:
If you're sitting on $900M, and borrowing costs are at a record low why not build it yourself?
Keep all advertising dollars generated
Keep naming rights to the stadium
Keep all ticket revenues
Ask the city for a break on property taxes as an incentive to build here

Atlanta could receive the same deal that PPD did. 7 years property tax free !
Imagine that?

Of course they DID imagine that and said the same things we have been saying all along "Nope too much risk"
Why? because marketing, at it's core is taking whatever numbers and projections you can come up with and twist them to get a desired end result.
The REALITY is this - we WOULD pay $ 3.5 cents EXTRA per $100
All the rest of this is marketing and most people see this as BS. The tax generated, the economic impact the number of jobs created -are all estimates. The tax burden is a hard number.
I still think Atlanta pulls out....or the Mayor/council rejects the deal out right........

Best Regards


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