To sell a t-shirt purportedly to help a charitable group raise cancer awareness when the shirt itself does nothing else but push your pro-stadium agenda is beyond cheesy. You obviously hope people will buy the shirt for altruistic reasons while the end result will be free pro-stadium advertising.
To link being for a stadium with being against cancer, with the hidden implication, of course, being that those against a stadium feel otherwise, is morally reprehensible.
Pink Ribbon Project management also bear some responsibility for not thinking clearly. The not so hidden implication for them is that they're pro-stadium. A charity that isn't scrupulously politically neutral is almost going out of their way to set themselves up for backlash. An unwise thing to do.
By the way, the definition of "gratuitous" is: "Uncalled for; lacking good reason; unwarranted." I can't think of any reason why you would choose to define your actions in that manner unless it was just another one of your unfortunate Freudian slips.
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