Thanks for clarifying that as their was some misunderstanding. 2/3rds goes to the sellers and the other 1/3rd is used for organizing the event. White tag unsold items are donated to charity. The Kids Exchange has been around for 15 years. We are not a non-profit but we provide for those less fortunate by donating unsold items for people in need in our communities and around the world. For more info visit www.kidsexchange.net