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Mr. Biddle's Lesson in Word of Mouth Advertising

Hopefully all of us will remember this man's name and the name of his business and use any bus company but his in the future. One would hope a businessman would know the value of positive word of mouth vs negative. Doing the gracious thing could have created a positive story about his bus line.His buses never left. He spent no money on gas. It is doubtful he turned away any business since it was a weekday. But all those things aside, he's just created a public relations nightmare for himself. One angry customer can undo thousands and thousands of dollars in advertising.

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