Hopefully all of us will remember this man's name and the name of his business and use any bus company but his in the future. One would hope a businessman would know the value of positive word of mouth vs negative. Doing the gracious thing could have created a positive story about his bus line.His buses never left. He spent no money on gas. It is doubtful he turned away any business since it was a weekday. But all those things aside, he's just created a public relations nightmare for himself. One angry customer can undo thousands and thousands of dollars in advertising.
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