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Customers arrive early for iPhone 5

READ MORE: Customers arrive early for iPhone 5

WILMINGTON, NC (WWAY) -- The iPhone 5 is now on sale.

In California people lined up as early as Monday to get theirs. Here in wilmington, they lined up too. Just not that early.

"I got here at 3 a.m.," iPhone buyer Wayne Oliver said as he waited at the Verizon store on South College Road, even though the store did not open until 8 a.m.

"I couldn't sleep, so I decided if I couldn't sleep, I'd just get up and go early," Oliver said.

Dozens more had the same idea, as sales associates got ready for their arrival inside.

It was not really the mad rush you'd expect. Verizon allowed one customer through the door for every customer that exited.

"It's all about the customer experience," Verizon Business Sales Manager Armin Asady said. "We've had people standing outside since 3 a.m. We want to make sure they get the attention they deserve."

So what drives these customers to come on the phone's launch day?

"It's super light, and I just like having the top-of-the-line technology I guess," customer Nash Stapleton said.

And for now, the employees will continue checking people out, rather than getting in line themselves.

"I don't want to take a device off the shelf for my use when we can put it in a customer's hand and make sure they're happy," Asady said.

While Verizon employees boast of better network coverage, the iPhone 5 itself has a faster speed, bigger screen and is lighter than previous versions.

Despite all those new features, customers we spoke with will use the iPhone for its most basic function first: making calls.

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