WILMINGTON, NC (WWAY)-- People filled downtown Wilmington this weekend for the 34th annual Riverfest celebration.
Local businesses and vendors welcomed the crowds into their stores. They look at Riverfest as an opportunity to expand.
Riverfest brings both locals and tourists to town. This gives stores and vendors a chance to meet new people and sell their products on a larger scale.
"It's one of our very best festivals," Richard Roehl, owner of Cape Fear Rum Cake, said. "We always have a great response. We sample our products and we have people come back year after year."
So it's Christmas a few months early for these businesses. They are happy to meet new people, sell more products and make lasting connections with customers.